The Welsh government has launched a new programme designed to get children reading for ten minutes a day in a bid to boost the country's literacy standards.
Called 'Make Time to Read', the campaign is designed to raise awareness surrounding the positive impact that reading can have, while encouraging families to read with their children every day.
Central to the campaign is the message that just ten minutes of reading per day can have a huge impact on a child's literacy skills, and the government is backing up the project with a media campaign.
Announcing the drive, Welsh education minister Leighton Andrews said: "Nothing is more important than ensuring all of our young people reach the reading level that is suitable for their age and as minister I am determined that we will raise literacy standards."
He added that any kind of reading, whether it is a book, comic, magazine or website is good for children.
In February, the Department for Education in England launched a reading competition across schools.
Posted by Alan Douglas