Schools in the UK are being invited to participate in a Digital Day to raise awareness of career opportunities in the sector.
The national event, which has been launched by the British Interactive Media Association (BIMA), will take place on November 17th this year.
Pupils taking part in the event will be given an insight into life in the digital sector and career advice by some of the UK's leading digital professionals.
They will also be able to enter the BIMA Digital Day national competition, which will involve participating in workshops to create new digital ideas and concepts in response to three different challenges covering the areas of mobile, social media and connected devices.
A panel of industry experts and sponsors will judge each school's entry and the winner will be awarded the Digital Day Grand Prix.
Digital Day will also be run as a virtual event to enable more schools to take part. Greater flexibility in this year's event means teachers will be able to run competition challenges with students over a series of lessons, after school or however they prefer.
BIMA hopes to build on the success of 2014's Digital Day, which involved 4,000 students from 100 schools across the UK. This year, the organisation is aiming for 10,000 pupils to take part.
A survey by Amaze in conjunction with BIMA found that 87 per cent of young people participating in Digital Day 2013 were now more likely to consider a career in digital.
David Ashworth, head of information and communications technology at Bury Grammar School for Girls, which participated in last year's event, said: "Digital Day is a fantastic opportunity for our students to experience how the internet and technologies are used in a commercial environment.
"They also gain valuable insights from working with practicing professionals and from working creatively as part of a group - exercising different ways of thinking to complete activities that are not readily available within the normal school curriculum."